Integrated Communications
With the rise of an increasing number of communication channels, the attention of the public—and specifically your target audience—is divided across many fronts. Since capturing your audience’s attention is a real challenge, it’s essential to use a variety of communication channels. This is where integrated communications come into play.
Absolute Marketing & PR has developed its own method of integrated communications, utilizing channels targeted at your audience to deliver the best results. Our integrated communications service is an effective marketing mix that relies on Digital PR, an optimized website, a strong presence on social media, and online advertising campaigns that hit the mark.
By integrating your business with our services, you’ll create a compelling story. No, this isn’t a fairy tale! This is a real story that brings results and progress to your business. It’s about building public trust in your work and the results you achieve. And once you’ve earned the trust of your target audience, your story is just beginning!
Google Business (Google Maps)
Your online presence should include creating a profile on Google Business Profile (formerly known as Google My Business). This service is widely recognized as Google Maps.
Why is Google Business Profile essential?
Google Business Profile is a free tool designed primarily for small and medium-sized businesses, making it an invaluable resource for local marketing. Not only will it display your business location on Google Maps, but it also allows you to keep your local customers updated on your products and services, price changes, new offerings, business hours, and the latest news.
You can enhance your profile by uploading photos and videos, and customers can leave ratings and reviews, helping to build trust and visibility. This powerful tool ensures that your business is easily found and accessible to those in your local area.
Booking
You’ve dreamed of turning your grandfather’s property into a charming ethno retreat and diving into the tourism business. Whether you’ve invested in apartments, rental units, or even a hotel, hostel, or motel, you’ve done everything right, but still struggle to attract guests and secure bookings. It’s time for Booking—definitely!
Booking.com is the world’s leading digital platform for accommodation reservations. Available in 43 languages, it offers over 28 million registered properties, including more than 6.6 million listings for private rentals, apartments, and other unique places to stay. Impressive, right?
And you? You’ve dreamed of hosting guests from Serbia—now, open your doors to travelers from around the globe!
Video / Photo production
Video and photo production are essential for building your brand and increasing visibility online. Our service includes professional corporate videos, commercials, creative product shoots, as well as advanced FPV and drone technologies. Through dynamic and innovative visuals, we provide content that captures attention and engages your audience on social media and digital platforms.
Drone footage allows for spectacular depictions of your products and services, while FPV technology helps create unique experiences for promoting tourist destinations, events, and active vacations. Our video and photo production services facilitate effective communication and greater online recognition, whether you’re focused on promotion or sales.
Social Media
Social media is an incredibly effective tool for two-way communication between your company and the public. Social networks have truly revolutionized the world of communication.
Billions of people around the globe use platforms like Facebook, Twitter, Instagram, LinkedIn, TikTok, and more every day. These networks are the perfect way to introduce your business to the public, keep them informed about what’s happening in your company, and share updates on new products and services.
Moreover, social media allows customers to directly engage with you, offering a platform for questions, feedback, and recommendations.
Today, social networks also play a crucial role as a sales channel for your products or services—and they do it exceptionally well. Have you missed out on this opportunity?